Are you using social media listening for the online conversations about your brand? Like most brands, you are already tracking the basics—your name, company name, competitors, and the occasional brand hashtag. Well, you are certainly...
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There is no denying that video marketing is a force to be reckoned with. Younger consumers are now watching more online videos than they are TV. Used as a content marketing tool, video can increase...
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As consumer trends change in the face of innovative technology, marketing has become more complex. Today’s marketing team must wear many hats. This includes that of product designer, data analyst and customer experience manager. Some...
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