Brand building is a continuous process, or at least it should be. At some point though, even the best performing brands will need a reboot to keep up with changing customer needs and market trends....
Read more
More than ever, customers are now bombarded with brand messages. They are responding by becoming hyper-focused. Rather than watching adverts, they want deeper, closer and more interactive experience with brands. User generated content is one...
Read more
More than eighty percent of businesses say social media is important to their operations. However, gaining success on social media is no easy feat—there are no hacks or shortcuts. Even then, no matter what niche...
Read more