Luxury Brand Strategies for this group of consumers is less about wanting to grow a large client base or encouraging them to 'buy now.' It is more about appealing to their exquisite tastes and inviting...
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Whilst the fundamentals of marketing such as crafting messages for particular audiences have remained the same, more has changed in the last decade than in the previous fifty years. From artificial intelligence (AI) to big...
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It's no secret that the online world is noisy and competitive. Trying to get people’s attention can be a long, winding uphill task if you are not an online authority in your niche. It's simple:...
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