More than eighty percent of businesses say social media is important to their operations. However, gaining success on social media is no easy feat—there are no hacks or shortcuts. Even then, no matter what niche...
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What do Apple, Coca Cola and Nike have in common? Strong and unmistakable brand equity. These and other top brands have left such a pervasive perception on the minds of consumers that people attribute very...
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From Sarah Bernhard and Lily Langtry in the early 1900s, to Michael Jordan in the late 1980s. To more recently, with Michael Jackson, Justin Bieber, and Lady Gaga, marketers have always used celebrity endorsements as...
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