Despite increased use of social media, many brands struggle with customer lifetime value. Yet, retaining a truly loyal customer base can be achieved by following simple principles. Customer Lifetime Value is Vital It's much cheaper...
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The brand experience you offer to each customer matters. If customers are loyal and engaged with you, they'll send more business your way. In addition, they'll also recommend you to others. If they have a...
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As consumer trends change in the face of innovative technology, marketing has become more complex. Today’s marketing team must wear many hats. This includes that of product designer, data analyst and customer experience manager. Some...
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