Whilst the fundamentals of marketing such as crafting messages for particular audiences have remained the same, more has changed in the last decade than in the previous fifty years. From artificial intelligence (AI) to big...
Read more
As consumer trends change in the face of innovative technology, marketing has become more complex. Today’s marketing team must wear many hats. This includes that of product designer, data analyst and customer experience manager. Some...
Read more
When was the last time you thoroughly analysed your Google Analytics Reports? ‘Big data’ has become a buzzword and for good reason. Businesses small and large are collecting larger amounts of data to gain the...
Read more